Pradhyumn Kag is a design director and graphic designer from India. With a passion for helping brands communicate their ideas effectively, he uses his expertise in brand identity and website design to bring clients' visions to life.
Working professionally since 2018, Pradhyumn has executed numerous impactful projects that showcase his belief that graphic design can be both experimental and functional while delivering the right emotional connection to the viewer. His work has received recognition from prestigious design organizations such as Awwwards, It’s Nice That, and Communication Arts. In addition, Pradhyumn was involved in the spatial representation of the book 'Witness', which was displayed at the 22nd Biennale of Sydney. Some of his notable clients include LML, Google, Snapchat, Spotify, Facebook, Tamras, Lenskart, Zerocircle, A.live, and John Jacobs.
As the Design Director at Irregulars Alliance, Pradhyumn has been at the forefront of a diverse range of design projects, from global rebranding assignments to a publication that focuses on the emerging art scene in India. Leading the design department of The Irregular Times, India's first quarterly art and design newspaper that covers topics such as activism, politics, and contemporary culture.
In 2022, Pradhyumn co-founded a streetwear brand called 'Fetus', which features a narrative-driven concept. The protagonist of this narrative is a virtual influencer, @byfetus, who shares his life events on social media, adding to the brand's unique and compelling story.