Kagaz

Pradhyumn Kag is a design director and graphic designer from India helping brands communicate their ideas through brand identity and website design.

Working since 2018, Pradhyumn has executed impactful projects driven with the belief that graphic design can be experimental yet functional while delivering the right emotion to the viewer. Pradhyumn’s work has been recognised by Awwwards, It’s Nice That and Communication Arts. He has also worked on spatial representation of the book 'Witness' which was installed at the 22nd Biennale of Sydney. His other notable clients include LML, Google, Snapchat, Spotify, Facebook, Tamras, Lenskart Singapore, Zerocircle, A.live and John Jacobs.

As the Design Director at Irregulars Alliance, he has been at the forefront of design projects ranging from global rebranding assignments to publication focused on the emerging art scene in India. Leading the design department of The Irregular Times - India’s first quarterly art and design newspaper covering topics such as activism, politics and contemporary culture.

In 2022, Pradhyumn Co-Founded a narrative driven streetwear brand 'Fetus'. The protagonist of this narrative is a creature @byfetus, a virtual influencer who shares his life events on social media.

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