2019

KOFFICA

motion graphics ad for 'Koffica' a Kuwait based coffee brand

THE PROJECT WAS DONE IN THE COLLABORATION WITH NITIN SHEKHAR

CLIENT
BADER BOURESLY

DURATION
1 MONTH

SERVICES
MOTION GRAPHICS FILM

VIDEO PACKAGE
PRADHYUMN KAG
ANIMATION
PRADHYUMN KAG
NITIN SHEKHAR
STYLEFRAMES
NITIN SHEKHAR
STORYBOARD
ABHISHEK MANDORIYA

The theme of the ad is based on the idea that we need coffee to stay alive. The aim of the project is to not look like the regular ads, it should be awkward and different. The Koffica in the ad is shown as the ultimate truth that opens the inner eye.

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Since coffee gets our creative juices flowing we incorporated abstract imagery that corresponds to the effect that coffee has on our body’s physiology. The video is made for social media platforms like Instagram, Snapchat and YouTube. We are targeting an age group from 16 upto 60.

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